Why does gmail shorten lines

When copying and pasting content from sources like websites or other applications, you might inadvertently be copying extra invisible formatting. Worse, it can cause rendering or presentation errors in your email campaign.

To avoid this common pitfall, and the risk of Gmail clipping your emails, copy and paste as plain text. The same goes for browser extensions such as Grammarly, which can add unwanted code into your email. If spell-check is a must, disable the extension while working on your campaign and use a built-in text editor instead.

Resist over-formatting. Over-formatting is overrated. Do away with multiple font styles, excessive formatting of those font styles, and too many colors. Instead, zero in on scannability, readability, and engagement. This means short sentences, bullets, subheads, and one or two interactive elements to engage the reader without overwhelming.

Plus, it will emphasize your CTAs, which is what you want your target recipient to focus on. Plainly said: less is more. Microsoft got the memo on that:. An easy to read, two-toned design gives center stage to the most important part of the email: the video. Use a template for your newsletter. Take advantage of an email builder like Dyspatch that makes it easy to set up your campaign with drag-and-drop modules.

This is a great solution for email marketers who regularly send emails containing the same amount of content each time. Having a templated campaign works especially well with product roundup newsletters, where the focus is more on images and carousels.

Test, test… and test again. Testing email content is vital. It helps you evaluate responses, verify timing, experiment with subject lines, and view content on different devices. Shockingly, despite the obvious benefit of seeing a live preview before sending emails, half of marketers never test their emails! Viewing your emails in real time on different devices mobile, tablet, laptop, desktop is a huge time saver. An email creation platform — like Dyspatch — that supports instant testing will keep content looking great for all recipients.

Otherwise, Gmail will group them together as the same email and clip it because the thread is too large. This can also happen with test emails, so change the subject line with each test. For example: July 4 Sale 1, July 4 Sale 2, etc. It may be a no-brainer that short rather than long form emails are the best way to deliver a message. But it all depends on how you tackle it. Just remember to keep your email campaigns concise, engaging, pleasing to the eye, and actionable.

Use to-the-point copy, one or two visuals, some AMP elements, and a balance of color and white space. Sounds easy, right? A certified email nerd. Passionate about customer experience and how technology can make it better. But when it comes to email, the opposite is true: long form content loses.

Because it gets clipped! In some cases, three different media queries — each accounting for several thousand bytes of code — are needed to make an email responsive. In addition, the tracking code which is usually located at the bottom of your email will get cut off. Clipping can also have a negative impact on your deliverability. The Unsubscribe link is located at the bottom of your emails. When it comes to coding, you have to pay close attention to the kB limit for your email campaigns.

In other words, you need to be really lean with the code and construct the email in a minimalistic way. Here are some tips for doing just that:. Are you having rendering issues with your email campaigns? FulcrumTech can help you identify the source of the problems and find a solution. Contact us and get started today!

FulcrumTech is an online marketing agency that provides strategic guidance and the expert team to design, develop, and implement online marketing programs that exceed your goals. For others, who receive dozens of emails a day, it might be too small. And for those who use slow computers, it's probably a bit too large. Luckily, it's easy to change the page size in Gmail , using any internet browser.

Open Gmail in your internet browser and, in the top right corner of your screen, click the Settings icon. It looks like a gear. A "Quick Settings" menu will appear. At the top, click the button labeled "See all settings" to go to the full Settings menu. Next to where it says "Maximum page size," click the drop-down menu and select how many email conversations you'd like to be displayed per page.

Scroll down to the bottom of the menu and click "Save Changes" to apply the new settings. For you. World globe An icon of the world globe, indicating different international options. Get the Insider App. Click here to learn more.